Objective:
To revamp the Decision Making Tools (DMTs), online quizzes that are also personalized forms of education and learning materials, to increase by 150K sessions to the learn section per month and monitor an increase of quiz completion rates from 64% to 80% by end of year. The proposed solution would be a new, templated, tool in Django, with a new UI/UX design to drive user completion.
UX analysis on the quizzes:
Doesn’t look like the site itself, it feels like it’s designed for mobile and not optimized for desktop
Learn More CTA links are all broken
No clear hierarchy of action on the results page
No progress bar shown as you work through the questions
Star rating information should be kept for BC, but needs additional explanation
Demographic information is asked too early in the flow and is a cause of drop-out
Technical audit:
DMT quizzes are really hard to edit without development
Currently hidden within PP.org site and hard to find
They are optimized for SEO
Analysis on the topics within the Learn section:
In 2018, PP.org accumulated an average of 118,294 sessions per month, and holding steadily along that range each month
A little over 40% who complete our quizzes fit into the target demographic of 18-29 year olds
A good portion of users identify themselves as Hispanic (approximately 20%), which may be a case to have the quizzes translated in Spanis